Which of the Following Statements Is True About the Use

Multiple Choice

Which of the following statements is true about the use of color in magazine advertising?

A) The more color used in the ad,the lower the cost.
B) Advertisers prefer using black and white because of the greater visual impact it makes.
C) Research has shown that color ads are superior to black and white ads in terms of attracting and holding attention.
D) Bleed pages are less expensive than color pages with margins because less fine-tuning is required with bleed pages.
E) Black and white ads are generally considered superior to color in terms of recall,awareness,and retention.