Aprilee Lindsey Read the April Issue of Farm Journal Magazine

Multiple Choice

Aprilee Lindsey read the April issue of Farm Journal magazine when she visited her parents in North Dakota and was entranced with an ad for John Deere garden tractors,which featured toddlers dressed in overalls and straw hats.When she got home to Alabama and looked for the same ad in her April issue of Farm Journal,she found the ad for John Deere Garden tractors.This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration.What is the explanation for finding two completely different ads in the same issue of a magazine?

A) The magazine is a regional publication.
B) The magazine uses demographics such as educational levels to target its reading audience.
C) John Deere purchased a split run.
D) John Deere could only afford a printacular ad in a portion of the market reached by the magazine.
E) John Deere was taking part in a Gallup Robinson impact test.