Multiple Choice
Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising?
A) Unlike television ads,magazine ads are intrusive and not easy to ignore.
B) Because they are interested in the content and ads provide additional information relevant to the issue or topic area.
C) There are not many ads in most magazines,so they do not bother consumers.
D) Because more creative options are available for magazines than for television advertising,that is,magazine ads are more interesting.
E) Magazine advertising does not provide the psychographic or demographic selectivity that the television does.
Correct Answer:

Verified
Correct Answer:
Verified
Q49: A(n) _ test is a service offered
Q91: Nearly two-thirds of all advertising dollars spent
Q92: Aprilee Lindsey read the April issue of
Q93: Avia makes athletic shoes.Its marketing research has
Q94: The advertising manager for a fashionable,upscale women's
Q95: _ magazines assemble consumers with similar lifestyles
Q97: Which of the following statements about the
Q98: Cal O'Hanlon,an avid skier,takes a weeklong ski
Q100: Better Homes & Gardens,Newsweek,and Cosmopolitan are all
Q101: The goal of the National Newspaper Network,which