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    Advertising and Promotion Study Set 2
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    Exam 10: Evaluation of Print Media
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    The High Ratio of Advertising to Editorial Content in Most
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The High Ratio of Advertising to Editorial Content in Most

Question 89

Question 89

Multiple Choice

The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with:


A) clutter.
B) limited frequency.
C) long lead times.
D) high costs.
E) low reproduction quality.

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