Multiple Choice
General Foods wishes to determine the percentage of Maxwell House coffee sold in a geographic area as compared with the percentage of the total population in this market.The most appropriate index to use would be:
A) survey of buying power index.
B) brand development index.
C) category development index.
D) Simmons Market Research Bureau (SMRB) .
E) Mediamark Research Inc.
Correct Answer:
Verified
Correct Answer:
Verified
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