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Given an Advertising Objective of Achieving Maximum Awareness in an Undifferentiated

Question 78

Multiple Choice

Given an advertising objective of achieving maximum awareness in an undifferentiated target market,the strategy should be to maximize:

A) reach.
B) frequency.
C) gross rating points (GRPs) .
D) cost per thousand (CPM) .
E) cost per rating point (CPRP) .

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