Multiple Choice
Which of the following would most likely result in waste coverage?
A) An ad for custom-build concession food trailers appearing in Amusement Business,a trade journal.
B) A business-to-business ad appearing in a general fashion magazine.
C) A Mountain Dew commercial appearing on MTV.
D) A Reebok commercial during the NCAA basketball playoffs.
E) An ad for a solvent to clean rifles in Guns magazine.
Correct Answer:

Verified
Correct Answer:
Verified
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