Multiple Choice
The market potential in a given metropolitan area,as compared to the United States as a whole,can be determined by using:
A) the Nielsen Rating Index.
B) BAR/LNA.
C) Simmons Market Research Bureau (SMRB) .
D) Mediamark Research Inc.(MRI) .
E) the survey of buying power index.
Correct Answer:
Verified
Correct Answer:
Verified
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