Which of the Following Statements Is True About Advertising Reach

Multiple Choice

Which of the following statements is true about advertising reach?

A) Reach refers to the number of times a viewer is exposed to the ad.
B) Reach of a media vehicle can be defined as the "opportunities to see" an ad.
C) The total number of persons exposed once to a vehicle is referred to as reach saturation.
D) Overlap that results from multiple exposures is referred to as wasted reach.
E) It is easy to determine what level of reach will be required to achieve various levels of awareness in a target audience.