Multiple Choice
How do gross rating points (GRPs) differ from target ratings points (TRPs) ?
A) TRPs are calculated using average frequency figures,and GRP is not.
B) TRPs calculations do not include waste coverage,and GRPs calculations do.
C) TRPs use a duplicated reach estimate,and GRPs do not.
D) TRPs are used when selecting broadcast media,and GRPs are used for selecting print media.
E) The two terms are synonymous.
Correct Answer:
Verified
Correct Answer:
Verified
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