An Index Number of 100 Means That The

Multiple Choice

An index number of 100 means that the:

A) use of the product is proportionately greater in that segment than in one that is average.
B) segment being analyzed is average.
C) use of the product is proportionately fewer in that segment than in one that is average.
D) probability of wasted coverage is 100 percent.
E) the probability of success in this market is 100 percent.