Multiple Choice
A print ad for Wilson Ultra golf balls used the headline "Do you ever wonder why John Daly can hit a golf ball so far?" This is an example of a(n) :
A) direct headline.
B) indirect headline.
C) subhead.
D) jingle.
E) needledrop.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Consumers perceive Maytag appliance as dependable.Consumers have
Q13: Which of the following statements describe a
Q14: Transformational advertising can differentiate a product or
Q15: Once the basic script for a television
Q16: _ advertising is sometimes used to create
Q18: When deciding on the visual portion of
Q19: Which of the following statements is true
Q20: Advertising appeals that portray people in an
Q21: _ is a type of advertising execution
Q22: Straight-sell message executions are commonly used with