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When Deciding on the Visual Portion of a Print Ad,an

Question 18

Multiple Choice

When deciding on the visual portion of a print ad,an advertiser must determine:


A) the identification marks that need to be included.
B) whether to use needledrop or not.
C) the focus of the visual portion of the ad.
D) the length of the ad copy.
E) whether to present the ad in color or black and white.

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