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Lisle Ju,the Creative Director for JTT Ad Agency,is Observing a Focus

Question 77

Multiple Choice

Lisle Ju,the creative director for JTT ad agency,is observing a focus group for four-wheel drive SUVs.She is gathering _____ before she begins to develop creative strategy for an SUV manufacturer.


A) general preplanning input
B) market detection research
C) product specific preplanning input
D) illumination research
E) secondary internal data

Correct Answer:

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