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  3. Study Set
    Advertising and Promotion Study Set 2
  4. Exam
    Exam 6: Creative Strategy: Planning and Development
  5. Question
    A(n)_____ Is a Series of Advertising Messages in a Variety
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A(n)_____ Is a Series of Advertising Messages in a Variety

Question 4

Question 4

Multiple Choice

A(n) _____ is a series of advertising messages in a variety of media that center on a single theme or idea.


A) advertising campaign
B) copy platform
C) unique proposition
D) creative blueprint
E) creative work plan

Correct Answer:

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