Multiple Choice
An ad for Federal Express shows a toy manufacturer the day before announcing a new action-figure soldier.The CEO is being shown a tape of the commercial for the new figure and is not amused to see the macho soldiers wearing ballerina costumes.His assistant explains that he tried to use a cheaper carrier,and the tutus were sent instead of military uniforms.Across the bottom of the screen reads the logo,"When it absolutely has to get there,use FedEx." This ad is an example of the _____ approach.
A) unique selling proposition
B) positioning
C) inherent drama
D) brand image
E) benefit
Correct Answer:
Verified
Correct Answer:
Verified
Q3: "Diamonds are forever," "Impossible is Nothing" and
Q4: A(n)_ is a series of advertising messages
Q5: Ads are often called _.<br>A)animatics<br>B)copy platforms<br>C)creative<br>D)work plans<br>E)storyboards
Q6: Hubba Bubba bubble gum is the only
Q7: Why are models of the creative process
Q9: _ is the ability to generate fresh,unique
Q10: _ is a research method whereby a
Q11: From the perspective of a product manager,a
Q12: _ research involves anthropologists or other types
Q13: An ad for a medication that helps