Multiple Choice
In the development of an advertising campaign or message,creative _____ involves determining what the message will say or communicate,while creative _____ deals with how the message will be implemented or executed.
A) strategy;tactics
B) tactics;strategy
C) mission: strategy
D) tactics;vision
E) vision;mission
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Which of the following is often the
Q3: "Diamonds are forever," "Impossible is Nothing" and
Q4: A(n)_ is a series of advertising messages
Q5: Ads are often called _.<br>A)animatics<br>B)copy platforms<br>C)creative<br>D)work plans<br>E)storyboards
Q6: Hubba Bubba bubble gum is the only
Q7: Why are models of the creative process
Q8: An ad for Federal Express shows a
Q9: _ is the ability to generate fresh,unique
Q10: _ is a research method whereby a
Q11: From the perspective of a product manager,a