Visa Credit Cards Ran Ads for a Number of Years

Multiple Choice

Visa credit cards ran ads for a number of years that center around the basic theme that "Visa Is Everywhere You Want to Be." These ads emphasized the fact that Visa is accepted more places than any of its competitors are.This is an example of a(n) :

A) inherent drama appeal.
B) long-running advertising campaign.
C) conflict between the agency and the client producing an inability to create a new campaign theme.
D) copy platform.
E) creative blueprint.