The Print Ads and the Television Ads for Maytag Appliances

Multiple Choice

The print ads and the television ads for Maytag appliances were designed to show "The Loneliest Man in the World" was a Maytag repairman.Public appearances by the actor who appeared in the commercials as well as consumer brochures and point-of-purchase displays were also used in this interrelated and coordinated effort called a(n) :

A) advertising campaign.
B) copy platform.
C) animatic.
D) campaign illumination.
E) interrelated marketing campaign (IMC) .