Nizoral A-D Shampoo Is the Only Dandruff Shampoo Made with the Number

Multiple Choice

Nizoral A-D shampoo is the only dandruff shampoo made with the number one doctor-prescribed ingredient,an ingredient that its manufacturer holds the patent on.This is the product's unique selling proposition (USP) .Which of the following statements about this USP is true?

A) This USP can be easily imitated.
B) This USP does not benefit a large enough target market.
C) This USP creates a sustainable competitive advantage.
D) This USP will cause the copy platform to be more cognitive than affective.
E) This USP allows for the creation of a strong brand personality.