Multiple Choice
An ad for a medication that helps people undergoing chemotherapy feel more energetic showed a grandfather sorrowfully wishing he could participate in his grandson's birthday celebration.The next scene occurs at the birthday party and shows how much better the grandfather feels after taking the medication.This ad is an example of the _____ approach.
A) unique selling proposition
B) positioning
C) inherent drama
D) brand image
E) benefit
Correct Answer:
Verified
Correct Answer:
Verified
Q8: An ad for Federal Express shows a
Q9: _ is the ability to generate fresh,unique
Q10: _ is a research method whereby a
Q11: From the perspective of a product manager,a
Q12: _ research involves anthropologists or other types
Q14: Account planning plays an important role during
Q15: Psychographic studies are used by advertising agencies
Q16: In-depth interviews with consumers,focus groups,and observational studies
Q17: Aurora Foods Inc.markets Log Cabin,Mrs.Butterworth's,and Aunt Jemima
Q18: According to Robert Smith,_ ads contain unexpected