Winston Is Watching an Interesting TV Program with a Group

Multiple Choice

Winston is watching an interesting TV program with a group of friends.During the commercial break,he is unable to concentrate on a Pepsi commercial that he is interested in watching because all his friends are discussing the events in the show.Winston's inability to receive the Pepsi message illustrates which factor in the communications process?

A) Encoding
B) Decoding
C) Feedback
D) Common ground
E) Noise