Inez and Troy Were Just Strolling Through the Mall When

Multiple Choice

Inez and Troy were just strolling through the mall when they saw a mattress with adjustable levels of firmness in a store window.Once they became aware that such a product existed,they were eager to talk to a salesperson and learn more about the mattresses.After talking to the salesperson for thirty minutes,Inez and Troy realized that they wanted to own one.They used their credit cards to order a mattress and to pay for its delivery.In terms of the models of response process,Inez and Troy have just gone through the stages in the _____ model.

A) AIDA
B) hierarchy of effects
C) innovation-adoption
D) adoption response
E) diffusion rate