Kenya Was Asked to Look at a Television Ad for a Movie

Multiple Choice

Kenya was asked to look at a television ad for a movie that was going to be released in December.Her reactions were noted-Did it make her want to see the movie? Did the title seem appropriate? Did she feel that she understood the subject of the movie? As a result of using _____,it was determined that the communication created the appropriate reactions.

A) cognitive responses
B) affective responses
C) selective impressions
D) elaborations
E) conative impressions