Multiple Choice
When Johann saw the television ad advising him to mark on his calendar when the latest of Survivor series would start,he was appalled that the network would provide such trite and derivative programming.Johann's response to the ad for the reality show would be an example of:
A) a counterargument.
B) a support argument.
C) source bolstering.
D) negative dissonance.
E) source blockage.
Correct Answer:

Verified
Correct Answer:
Verified
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