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    Advertising and Promotion Study Set 2
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    Exam 4: Source, Message, and Channel Factors
  5. Question
    A(n)_____ Doesn't Actually Deliver a Message but Draws Attention to And/or
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A(n)_____ Doesn't Actually Deliver a Message but Draws Attention to And/or

Question 34

Question 34

Multiple Choice

A(n) _____ doesn't actually deliver a message but draws attention to and/or enhances the appearance of the ad.


A) direct source
B) indirect source
C) message shaper
D) source mirage
E) source echo

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