Multiple Choice
Which of the following statements is true about source credibility?
A) High credibility sources are always more effective than low credibility sources.
B) The use of a low credibility source is more effective when the audience has an unfavorable initial opinion or attitude on the issue.
C) The persuasiveness of a low credibility source may decline over time due to the sleeper effect phenomenon.
D) A low or moderately credible source can be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion.
E) Low credibility sources are more effective than high credibility sources when they are arguing for a position opposing their own best interest.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Using the meaning transfer model of the
Q28: The Potato Board ran ads recognizing the
Q29: Which source characteristic is likely to suffer
Q30: _ are messages that mention only positive
Q31: "Try new OHM by Olay Body Wash.It's
Q33: Which of the following factors contribute the
Q34: A(n)_ doesn't actually deliver a message but
Q35: A commercial that begins,"Is it just forgetfulness
Q36: A commercial that places the strongest points
Q37: _ is the process where the receiver