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    Advertising and Promotion Study Set 2
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    Exam 4: Source, Message, and Channel Factors
  5. Question
    _____ Is the Extent to Which the Recipient Sees the Source
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_____ Is the Extent to Which the Recipient Sees the Source

Question 109

Question 109

Multiple Choice

_____ is the extent to which the recipient sees the source as having relevant knowledge,skill,or experience and trusts the source to give unbiased,objective information.


A) Source attractiveness
B) Source popularity
C) Source credibility
D) Source power
E) Source identification

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