Multiple Choice
Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of the performance capabilities of a product?
A) Professional golfer Arnold Palmer endorsing Pennzoil motor oil
B) Former boxer George Foreman endorsing Meineke automobile repair service
C) Actress Catherine Zeta-Jones endorsing a mobile phone service
D) Model Cindy Crawford endorsing Revlon cosmetics
E) Racecar driver Ward Burton endorsing Ferris brand lawn mowers
Correct Answer:
Verified
Correct Answer:
Verified
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