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When FX Cable Network Promotes Its Television Show the Shield,it

Question 11

Multiple Choice

When FX cable network promotes its television show The Shield,it shows bloody and provocative excerpts from upcoming episodes.Which combination of independent and dependent variables does the advertiser using the persuasion matrix consider for this commercial?


A) Source/attention
B) Source/comprehension
C) Message/yielding
D) Channel/behavior
E) Receiver/attention

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