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    Advertising and Promotion Study Set 2
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    Exam 4: Source, Message, and Channel Factors
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    The Process by Which a Source with High Power Can
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The Process by Which a Source with High Power Can

Question 16

Question 16

Multiple Choice

The process by which a source with high power can influence behavior is known as:


A) internalization.
B) identification.
C) compliance.
D) retention.
E) scrutiny.

Correct Answer:

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