Multiple Choice
An ad picturing a young boy using a toilet has the headline,"Don't expect Windex Wipes to do a Clorox Wipes job," and the copy explains that Clorox is a disinfectant and Windex is not.In this ad,the:
A) visual element reinforces the copy.
B) advertiser is using a poster appeal.
C) visual element is superfluous.
D) source relied on a recency effect.
E) mass marketing strategy is clearly defined.
Correct Answer:

Verified
Correct Answer:
Verified
Q18: A direct mail piece advertising a collection
Q69: Which of the following is a reason
Q70: Expertise and trustworthiness are very important when
Q71: An ad for Tums antacid shows a
Q72: Which of the following statements is true
Q75: When a communicator presents information on both
Q76: The commercial to convince people to stop
Q77: The Blooms deodorant ad campaign that used
Q78: A dental hygienist in an ad for
Q79: Ad campaigns centered around the theme,"Pork,the Other