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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
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    Cannibalized Sales Occur When Consumers Choose a New Offering as a Replacement
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Cannibalized Sales Occur When Consumers Choose a New Offering as a Replacement

Question 49

Question 49

True/False

Cannibalized sales occur when consumers choose a new offering as a replacement for another product offered by the same company.

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