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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
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    Which of the Following Is a Disadvantage of Test-Marketing
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Which of the Following Is a Disadvantage of Test-Marketing

Question 51

Question 51

Multiple Choice

Which of the following is a disadvantage of test-marketing?


A) cost
B) time
C) loss of secrecy
D) all of the above

Correct Answer:

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