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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
  5. Question
    Obtaining Distribution for a New Product in a Test-Market Is
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Obtaining Distribution for a New Product in a Test-Market Is

Question 47

Question 47

Multiple Choice

Obtaining distribution for a new product in a test-market is known as a(n) :


A) market penetration
B) interaction effect
C) repeat-purchase rate
D) sell-in

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