Question 1

When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card,shuffles the cards thoroughly,and then selects 35 names from the top of the pile of cards for a phone interview study,this is an example of what type of sampling procedure?

Accepted Answer

A)  judgment sample
B)  simple random sample
C)  stratified sample
D)  area sample B

Question 2

____________________ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented on pertinent characteristics to the exact extent that the investigator desires.

Accepted Answer

Quota

Question 3

If a national political pollster selects ten states randomly,then randomly selects five counties within each state,then randomly selects five voting precincts within these counties,then randomly selects five blocks within these precincts,then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election,this is an example of what type of sampling procedure?

Accepted Answer

A)  simple random sample
B)  multistage area sample
C)  systematic sample
D)  nonprobability sample B

Question 4

When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale,this is an example of a:

Accepted Answer

A)  cluster sample
B)  multistage area sample
C)  census
D)  sample

Question 5

When initial subjects are selected randomly and additional subjects are obtained from recommendations of names from the initial subjects,this is a(n)____________________ sampling technique.

Accepted Answer

The answer of When initial subjects are selected randomly and...

Question 6

As sample size ____,random sampling error ____.

Accepted Answer

A)  increases;increases
B)  decreases;decreases
C)  increases;decreases
D)  increase;remains unchanged

Question 7

When a researcher uses students to participate in a study because he has easy access to them,what type of sampling procedure does this represent?

Accepted Answer

A)  judgment sample
B)  systematic sample
C)  snowball sample
D)  convenience sample

Question 8

Larger samples allow conclusions to be drawn with more confidence that they truly represent the population.

Accepted Answer

A) True 
 B)False

Question 9

One advantage of a convenience sample is that there is no need for a population list.

Accepted Answer

A) True 
 B)False

Question 10

Sampling involves using a small number of people in the target market to make conclusions about the entire target market population.

Accepted Answer

A) True 
 B)False

Question 11

As sample size decreases,random sampling error decreases.

Accepted Answer

A) True 
 B)False

Question 12

Name and describe the types of probability sampling.

Accepted Answer

The answer of Name and describe the types of probability...

Question 13

List brokers rent lists of names,addresses,phone numbers,and e-mail addresses of specific populations.

Accepted Answer

A) True 
 B)False

Question 14

There is no appropriate statistical technique that can be used to measure random sampling error when a nonprobability sample is used.

Accepted Answer

A) True 
 B)False

Question 15

A list of all of the members of the Atlanta chapter of the American Psychological Association is an example of a sampling frame.

Accepted Answer

A) True 
 B)False

Question 16

If Northwest Airlines selects randomly a set of 40 flights on a given day,and then selects randomly a group of ten passengers on each of these flights to participate in an in-flight survey,the passengers are a:

Accepted Answer

A)  PSU
B)  census
C)  systematic sample
D)  secondary sampling unit

Question 17

When a marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month)and,instead of asking people at a shopping mall whether they download music from the Internet,he finds one person in the target market who qualifies,and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that the researcher can invite them to participate in the focus group,and then those people are each asked to suggest two others similar to themselves to participate in the focus group study,this procedure represents what type of sampling procedure?

Accepted Answer

A)  stepwise sample
B)  judgment sample
C)  area sample
D)  snowball sample

Question 18

A canvas is an investigation of all the individual elements that make up the population.

Accepted Answer

A) True 
 B)False

Question 19

Writing the names of the students in a class on separate sheets of paper,shuffling them thoroughly,and then drawing five names "out of a hat," is a type of ____________________ sample.

Accepted Answer

The answer of Writing the names of the students in...

Question 20

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called:

Accepted Answer

A)  interactive samples
B)  online panels
C)  perpetual samples
D)  e-samples

Exam 16: Sampling Designs and Sampling Procedures

When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card,shuffles the cards thoroughly,and then selects 35 names from the top of the pile of cards for a phone interview study,this is an example of what type of sampling procedure?

____________________ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented on pertinent characteristics to the exact extent that the investigator desires.

When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale,this is an example of a:

When initial subjects are selected randomly and additional subjects are obtained from recommendations of names from the initial subjects,this is a(n)____________________ sampling technique.

As sample size ,random sampling error .

When a researcher uses students to participate in a study because he has easy access to them,what type of sampling procedure does this represent?

Larger samples allow conclusions to be drawn with more confidence that they truly represent the population.

One advantage of a convenience sample is that there is no need for a population list.

Sampling involves using a small number of people in the target market to make conclusions about the entire target market population.

As sample size decreases,random sampling error decreases.

Name and describe the types of probability sampling.

List brokers rent lists of names,addresses,phone numbers,and e-mail addresses of specific populations.

There is no appropriate statistical technique that can be used to measure random sampling error when a nonprobability sample is used.

A list of all of the members of the Atlanta chapter of the American Psychological Association is an example of a sampling frame.

If Northwest Airlines selects randomly a set of 40 flights on a given day,and then selects randomly a group of ten passengers on each of these flights to participate in an in-flight survey,the passengers are a:

A canvas is an investigation of all the individual elements that make up the population.

Writing the names of the students in a class on separate sheets of paper,shuffling them thoroughly,and then drawing five names "out of a hat," is a type of ____________________ sample.

Lists of respondents who have agreed to participate in marketing research along with the e-mail contact information for these individuals are called: