Multiple Choice
If Deckers Inc, a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) ____ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) ____ strategy.
A) undifferentiated; undifferentiated
B) undifferentiated; differentiated
C) differentiated; multisegmented
D) concentrated; differentiated
E) concentrated; concentrated
Correct Answer:
Verified
Correct Answer:
Verified
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