The Sales Forecast Differs from the Company Sales Potential in That

Multiple Choice

The sales forecast differs from the company sales potential in that it focuses on

A) the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
B) the minimum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
C) what actual sales will be at a certain level of company marketing effort.
D) what executives believe sales will be at a certain level of company marketing effort.
E) what competitors' sales will be at a certain level of company marketing effort.