Frito-Lay Is Currently Conducting Market Segmentation Studies

Multiple Choice

Frito-Lay is currently conducting market segmentation studies. For several segments, they have completed competitive assessments and cost estimates. The next major step they must take is to

A) determine which segmentation variables to use.
B) develop market segment profiles.
C) identify the appropriate targeting strategy.
D) select specific target markets.
E) develop sales forecasts.