Clara Is a Member of the Product Development Team at a Company

Multiple Choice

Clara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Clara and her team are most likely in the ____ phase of new-product development.

A) commercialization
B) concept testing
C) business analysis
D) product development
E) test marketing