Thomas Is a Member of a Consumer Marketing Panel and Has

Multiple Choice

Thomas is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Thomas is most likely participating in the ___ phase of the new-product development process.

A) concept testing
B) business analysis
C) idea screening
D) idea generation
E) test marketing