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The Purpose of _____ Is to Conceive,analyze,and Creatively Select Channels

Question 13

Multiple Choice

The purpose of _____ is to conceive,analyze,and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.


A) media planning
B) psychographics
C) intensive distribution
D) personal communication
E) direct marketing

Correct Answer:

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