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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    In Terms of Media Objectives,_____ Define Where,when,and How Often Advertising
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In Terms of Media Objectives,_____ Define Where,when,and How Often Advertising

Question 37

Question 37

Multiple Choice

In terms of media objectives,_____ define where,when,and how often advertising should appear.


A) audience objectives
B) media vehicles
C) advertising impressions
D) distribution objectives
E) exposure values

Correct Answer:

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