Multiple Choice
A fast food chain aims to sell its burgers and milkshakes to teenagers and young adults.Additionally,this restaurant modifies its menu depending on the local tastes and preferences of the country where it is located.Which of the following market segmentation strategies does the restaurant employ?
A) Geodemographic segmentation
B) Psychographic segmentation
C) Behavioristic segmentation
D) Volume segmentation
E) Economic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Describe the maturity stage of the product
Q18: _ segmentation is a way to define
Q19: Which of the following products would be
Q20: A product which is in the introductory
Q21: _ distribution provides the ability to maintain
Q23: Market concentration reduces the number of geographic
Q24: By marketing products to people who desire
Q25: Free samples and premiums are linked to
Q26: In the case of selective distribution:<br>A) manufacturers
Q27: Describe the communication element of marketing.