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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    By Marketing Products to People Who Desire a Luxurious Lifestyle,a
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By Marketing Products to People Who Desire a Luxurious Lifestyle,a

Question 24

Question 24

Multiple Choice

By marketing products to people who desire a luxurious lifestyle,a company is using _____ segmentation.


A) volume
B) psychographic
C) geodemographic
D) geographic
E) need-based

Correct Answer:

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