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    Consumer Behaviour Buying Study Set 2
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    Exam 1: An Introduction to Consumer Behaviour
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    At Times Pepsi and Coke Have Been Accused of Causing
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At Times Pepsi and Coke Have Been Accused of Causing

Question 12

Question 12

Multiple Choice

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas.This is known as:


A) psychological marketing.
B) consumer addiction.
C) social marketing.
D) brand loyalty.

Correct Answer:

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