Question 1

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

Accepted Answer

A) True 
 B)False  False

Question 2

An illegal business practice in any given country could or could not be considered unethical.Explain.

Accepted Answer

This is really an open-ended question for the students to answer.They could draw on the definition of business ethics and point out that many unethical actions are legal.In addition,laws and norms around ethical behaviour can differ cross-culturally.
Business ethics are essentially rules of conduct that guide actions in the marketplace-the standards against which most people in a marketplace judge what is right,wrong,good,or bad.These universal values include honesty,trustworthiness,fairness,respect,justice,integrity,concern for others,accountability,and loyalty.
Notions of right and wrong do differ among people,organizations,and cultures.Some businesses,for example,believe it is all right for salespeople to persuade customers to buy even if it means giving them false information,while other firms feel that anything less than total honesty with customers is terribly wrong.Because each culture has its own set of values,beliefs,and customs,ethical business behaviours are defined quite differently around the world.For example,one recent study found that because of differences in values,Mexican firms are less likely to have formal codes of ethics and more likely to bribe public officials than are American or Canadian companies.On the other hand,different attitudes about work and interpersonal relationships mean that Mexican companies are also more likely to treat lower-level employees better than do their NAFTA partners to the north.
These cultural differences certainly influence whether business practices such as bribery are acceptable.In Japan,it's called kuroi kiri (black mist); in Germany,it's schmiergeld (grease money); Mexicans refer to la mordida (the bite); the French say pot-de-vin (jug of wine); and Italians speak of the bustarella (little envelope).They're all talking about baksheesh,the Middle Eastern term for a "tip" to grease the wheels of a transaction.Giving "gifts" in exchange for getting business from suppliers or customers is common and acceptable in many countries,even though this practice may be frowned upon in Canada.Recently,more than 800 business experts were asked to identify the countries where this practice is most flagrant.Russia and China emerged at the top of the list,with Taiwan and South Korea close behind.The "cleanest" countries were Australia,Sweden,Switzerland,Austria,and Canada.

Question 3

Mrs.Brown has an obsessive need to shop every day to relieve depression and boredom.Her behaviour is termed:

Accepted Answer

A)   a spending spree.
B)   compulsive consumption.
C)   impulse buying.
D)   consumer behaviour. B

Question 4

Current consumer research is likely to include attention to the "dark side" of consumer behaviour.This growing emphasis refers to the fact that:

Accepted Answer

A)   it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line.
B)   many consumer behaviour findings are being stolen by competitors, via computers.
C)   not all consumer behaviour or marketing activity is necessarily beneficial to society.
D)   understanding consumption for its own sake should be the focus of research rather than for the sake of making money.

Question 5

John is the vice president of marketing for a local tour guide company.He is concerned that his customers are not recommending his company to friends of theirs.For John,this problem is a:

Accepted Answer

A)   purchase issue.
B)   demographic problem.
C)   prepurchase issue.
D)   postpurchase issue.

Question 6

________ involve(s)gathering data from small group sessions with approximately six to twelve consumer participants.

Accepted Answer

A)   Survey research
B)   Focus group research
C)   Interviews
D)   Observational research

Question 7

Discuss addictions as an aspect of the dark side of consumer behaviour.Describe one example in detail.

Accepted Answer

The answer of Discuss addictions as an aspect of the...

Question 8

________ involve(s)gathering data through a one-on-one interaction between an interviewer and a respondent.

Accepted Answer

A)   Survey research
B)   Focus group research
C)   Interviews
D)   Observational research

Question 9

In qualitative research,the presentation of ambiguous objects or activities that are open to various interpretations is known as ________.

Accepted Answer

A)   random assignment
B)   a projective technique
C)   an experiment
D)   role playing

Question 10

List the three stages of the consumption process,indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

Accepted Answer

The answer of List the three stages of the consumption...

Question 11

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

Accepted Answer

A) True 
 B)False

Question 12

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas.This is known as:

Accepted Answer

A)   psychological marketing.
B)   consumer addiction.
C)   social marketing.
D)   brand loyalty.

Question 13

Tony Roma's restaurant sends regular customers a coupon for a free meal on their birthdays.This is an example of:

Accepted Answer

A)   a company seeking to attract lost clients back to base.
B)   a social networking process.
C)   a loss-leading promotion campaign.
D)   relationship marketing.

Question 14

The main difference between impulse buying and compulsive consumption is:

Accepted Answer

A)   impulse buying only occurs for certain types of products, while compulsive consumption can occur for any product.
B)   impulse buying occurs at a particular moment, while compulsive consumption is an enduring behaviour.
C)   impulse buying is done by choice, while compulsive consumption is not.
D)   impulse buying cannot be measured empirically, while compulsive consumption can be.

Question 15

Considering the dramatic growth of shopping centres worldwide,toward what country would you point a businessperson who was interested in locating in the largest shopping mall in the world?

Accepted Answer

A)   United States
B)   China
C)   Australia
D)   Germany

Question 16

When Gail investigates sex,age,and income characteristics of her friends,she is studying psychographics.

Accepted Answer

A) True 
 B)False

Question 17

What is CSR? Give an example.

Accepted Answer

The answer of What is CSR? Give an example....

Question 18

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not an example of a demographic variable?

Accepted Answer

A)   age
B)   geography
C)   lifestyle
D)   ethnicity

Question 20

Gail decides to take a break from studying,and goes online to check things out.She connects with one of the product discussion groups that she participates in.This is an example of a/an:

Accepted Answer

A)   lifestyle discussion.
B)   brand competition.
C)   consumption community.
D)   marketplace competition.

Exam 1: An Introduction to Consumer Behaviour

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

An illegal business practice in any given country could or could not be considered unethical.Explain.

Mrs.Brown has an obsessive need to shop every day to relieve depression and boredom.Her behaviour is termed:

Current consumer research is likely to include attention to the "dark side" of consumer behaviour.This growing emphasis refers to the fact that:

John is the vice president of marketing for a local tour guide company.He is concerned that his customers are not recommending his company to friends of theirs.For John,this problem is a:

________ involve(s) gathering data from small group sessions with approximately six to twelve consumer participants.

Discuss addictions as an aspect of the dark side of consumer behaviour.Describe one example in detail.

________ involve(s) gathering data through a one-on-one interaction between an interviewer and a respondent.

In qualitative research,the presentation of ambiguous objects or activities that are open to various interpretations is known as ________.

List the three stages of the consumption process,indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.

At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas.This is known as:

Tony Roma's restaurant sends regular customers a coupon for a free meal on their birthdays.This is an example of:

The main difference between impulse buying and compulsive consumption is:

Considering the dramatic growth of shopping centres worldwide,toward what country would you point a businessperson who was interested in locating in the largest shopping mall in the world?

When Gail investigates sex,age,and income characteristics of her friends,she is studying psychographics.

What is CSR? Give an example.

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

Which of the following is not an example of a demographic variable?

Gail decides to take a break from studying,and goes online to check things out.She connects with one of the product discussion groups that she participates in.This is an example of a/an: