A Spokesperson Who Is Personally Attractive May Be More Effective

Multiple Choice

A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality.One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes.This processing is explained by:

A) beauty attitude formation.
B) the social adaptation perspective.
C) the superficial-value perspective.
D) halo effect.