Question 1

_____ data refers to the accumulated records resulting from point of sale data recordings.

Accepted Answer

The answer of _____ data refers to the accumulated records...

Question 2

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

Accepted Answer

The answer of Define predictive analytics and discuss a marketing...

Question 3

Which of the following is an example of behavioral tracking?

Accepted Answer

A)  product sales histories 
B)  test market results 
C)  supermarket scanner data 
D)  survey findings

Question 4

Which part of the decision support system addresses exchanges between the firm and its customers?

Accepted Answer

A)  customer relationship management (CRM) system 
B)  data warehouse 
C)  global information system (GIS) 
D)  intellectual capital system

Question 5

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.

Accepted Answer

A) True 
 B)False

Question 6

_____ information is a term that captures structured data openly shared between companies.

Accepted Answer

The answer of _____ information is a term that captures...

Question 7

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

Accepted Answer

A) True 
 B)False

Question 8

_____ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends which allow more accurate prediction of consumers' opinions and actions.

Accepted Answer

The answer of _____ refers to linking computerized data sources...

Question 9

An organization's mailing list of current customers is an example of _____.

Accepted Answer

A)  a cookie 
B)  software 
C)  a database 
D)  a hyperlink

Question 10

One way to address ethical issues related to data technology is by using a(n)_____,which gives consumers access to the information collected from their Web behavior and even provides them an opportunity to edit the information.

Accepted Answer

A)  electronic data interchange 
B)  predictive analytic 
C)  pull technology 
D)  open data partnership

Question 11

______ software is capable of learning an Internet user's preferences and automatically searching out information and distributing the information to a user's computer.

Accepted Answer

The answer of ______ software is capable of learning an...

Question 12

A data warehouse is the multitiered computer storehouse of current and historical data.

Accepted Answer

A) True 
 B)False

Question 13

Foursquare allows users to check into bars,restaurants,or theaters through their mobile phones so that others can know where the user is.This is an example of _____ technologies.

Accepted Answer

The answer of Foursquare allows users to check into bars,restaurants,or...

Question 14

When a marketing manager has sufficient information to make a good decision,the information is said to be ______.

Accepted Answer

The answer of When a marketing manager has sufficient information...

Question 15

The type of exchange that occurs when one company's computer system is integrated with another companys' system is called _____.

Accepted Answer

A)  electronic data interchange (EDI) 
B)  radio frequency exchanged (RF
E)  
C)  electronic synergy 
D)  realtime communication

Question 16

Parties that furnish information on the World Wide Web are called _____.

Accepted Answer

A)  browsers 
B)  content providers 
C)  search engines 
D)  Intranets

Question 17

An organization's inventory figures are a good example of:

Accepted Answer

A)  cookies 
B)  internal records 
C)  external records 
D)  CRM

Question 18

Compare and contrast pull technology and push technology and describe and example of each.

Accepted Answer

The answer of Compare and contrast pull technology and push...

Question 19

List the four factors to consider regarding the ethics of data gathered through technological means.

Accepted Answer

The answer of List the four factors to consider regarding...

Question 20

A(n)_____ searches through the Internet almost instantly looking for content containing specific words.

Accepted Answer

A)  environmental scan 
B)  history sniff 
C)  web crawl 
D)  keyword search

Exam 2: Data Mining Procedures and Knowledge Systems

_____ data refers to the accumulated records resulting from point of sale data recordings.

Define predictive analytics and discuss a marketing researcher's job in predictive analytics.

Which of the following is an example of behavioral tracking?

Which part of the decision support system addresses exchanges between the firm and its customers?

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.

_____ information is a term that captures structured data openly shared between companies.

The purpose of a decision support system is to store data and transform data into information that is easily accessible to marketing managers.

_____ refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends which allow more accurate prediction of consumers' opinions and actions.

An organization's mailing list of current customers is an example of _____.

One way to address ethical issues related to data technology is by using a(n) _____,which gives consumers access to the information collected from their Web behavior and even provides them an opportunity to edit the information.

______ software is capable of learning an Internet user's preferences and automatically searching out information and distributing the information to a user's computer.

A data warehouse is the multitiered computer storehouse of current and historical data.

Foursquare allows users to check into bars,restaurants,or theaters through their mobile phones so that others can know where the user is.This is an example of _____ technologies.

When a marketing manager has sufficient information to make a good decision,the information is said to be ______.

The type of exchange that occurs when one company's computer system is integrated with another companys' system is called _____.

Parties that furnish information on the World Wide Web are called _____.

An organization's inventory figures are a good example of:

Compare and contrast pull technology and push technology and describe and example of each.

List the four factors to consider regarding the ethics of data gathered through technological means.

A(n) _____ searches through the Internet almost instantly looking for content containing specific words.