Question 1

In which type of technology does the consumer request information from a Web page and the browser then determines a response?

Accepted Answer

A)  Intranet 
B)  push technology 
C)  pull technology 
D)  interactive technology

Question 2

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a ______.

Accepted Answer

The answer of A computer-based system that helps marketing managers...

Question 3

When you visit Web sites,most likely a small computer file that records your Web usage history is created.This small computer file is called a(n)_____.

Accepted Answer

A)  electronic data exchange 
B)  cookie 
C)  URL 
D)  Intranet

Question 4

When the price of an airline ticket increases as more seats are sold,this is an example of dynamic pricing.

Accepted Answer

A) True 
 B)False

Question 5

The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called ____.

Accepted Answer

A)  relevance 
B)  timeliness 
C)  completeness 
D)  significance

Question 6

A(n)_____ occurs when one company's computer system is integrated with another company's computer system.

Accepted Answer

The answer of A(n)_____ occurs when one company's computer system...

Question 7

Accumulated records resulting form point-of-sale data recordings are known as _____.

Accepted Answer

A)  scanner data 
B)  multiple-source data 
C)  cookies 
D)  environmental scanning data

Question 8

When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team,this is an example of the application of _____.

Accepted Answer

A)  predictive analysis 
B)  pull technology 
C)  smart agent software 
D)  open data partnership

Question 9

Input data can come from internal sources of the organization,but not from external sources.

Accepted Answer

A) True 
 B)False

Question 10

Data,information,and intelligence all have the potential to create value to the firm through better decision making.

Accepted Answer

A) True 
 B)False

Question 11

Facts or recorded measures of certain phenomena (things or events)are known as _____.

Accepted Answer

A)  data 
B)  information 
C)  market intelligence 
D)  knowledge

Question 12

Data are a subset of market intelligence.

Accepted Answer

A) True 
 B)False

Question 13

Amie has an app on her iPhone that allows her to check in with her friends when she goes out.Her friends see this information on her Facebook page and on their phones.This type of technology is a(n)_____.

Accepted Answer

A)  interpersonal technology 
B)  RFID 
C)  near field communication (NF
C)  technology 
D)  geolocation technology

Question 14

LEXIS-NEXIS is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LEXIS-NEXIS is an example of a:

Accepted Answer

A)  data compiler 
B)  data wholesaler 
C)  data warehouse 
D)  data miner

Question 15

Which technology works like a WiFi system communicating with specific devices within a defined space like inside of a retail unit?

Accepted Answer

A)  RFID 
B)  NFC 
C)  DDS 
D)  DIOD

Question 16

The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

Accepted Answer

A) True 
 B)False

Question 17

Some experts claim that the life cycle of technology products is approximately 18 months,meaning the industry changes that rapidly.This rate of change in environmental and competitive factors is an example of _____.

Accepted Answer

A)  entropy 
B)  history snuffing 
C)  timeliness 
D)  market dynamism

Question 18

A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n)_____ system.

Accepted Answer

The answer of A decision support system that gathers information...

Question 19

Harold is conducting marketing research to determine what consumer segment his company should serve with its services.Which function is this marketing research serving?

Accepted Answer

A)  testing 
B)  issues 
C)  foundational 
D)  performance

Question 20

Most companies use a private data network that uses Internet standards and technology but only allows those individuals whom the organization deems as appropriate participants to access data.This is an example of a(n)_____.

Accepted Answer

A)  Intranet 
B)  smart network 
C)  internal source 
D)  content provider

Exam 2: Data Mining Procedures and Knowledge Systems

In which type of technology does the consumer request information from a Web page and the browser then determines a response?

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a ______.

When you visit Web sites,most likely a small computer file that records your Web usage history is created.This small computer file is called a(n) _____.

When the price of an airline ticket increases as more seats are sold,this is an example of dynamic pricing.

The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called ____.

A(n)_____ occurs when one company's computer system is integrated with another company's computer system.

Accumulated records resulting form point-of-sale data recordings are known as _____.

When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team,this is an example of the application of _____.

Input data can come from internal sources of the organization,but not from external sources.

Data,information,and intelligence all have the potential to create value to the firm through better decision making.

Facts or recorded measures of certain phenomena (things or events) are known as _____.

Data are a subset of market intelligence.

Amie has an app on her iPhone that allows her to check in with her friends when she goes out.Her friends see this information on her Facebook page and on their phones.This type of technology is a(n) _____.

LEXIS-NEXIS is a company that puts together consortia of data sources into packages that are offered to municipal,corporate,and university libraries for a fee.LEXIS-NEXIS is an example of a:

Which technology works like a WiFi system communicating with specific devices within a defined space like inside of a retail unit?

The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

Some experts claim that the life cycle of technology products is approximately 18 months,meaning the industry changes that rapidly.This rate of change in environmental and competitive factors is an example of _____.

A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n)_____ system.

Harold is conducting marketing research to determine what consumer segment his company should serve with its services.Which function is this marketing research serving?

Most companies use a private data network that uses Internet standards and technology but only allows those individuals whom the organization deems as appropriate participants to access data.This is an example of a(n) _____.